To effectively reach employees and encourage participation in the program, we needed a creative and sensitive communication strategy. Our biggest challenge was to convey that seeking help is not a sign of weakness, reporting unhealthy behavior is not a threat, and to challenge the stigma around reaching out for help.

We used metaphors in the campaign to make the message more relatable and engaging for construction site workers in the UK and Scandinavia. This campaign has helped Staticus work towards achieving ESG goals, such as improving the physical and mental health of employees and reducing cultural, age, and gender inequalities.