The largest greenhouses in the Baltics aim not only to reduce the amount of vegetables thrown away every day (guided by the zero waste initiative), but also to contribute to curbing environmental pollution. The company was the first on the market to start packing lettuce in packages with less plastic and to move away from plastic pots.

We see packaging as a powerful means of marketing medium, not just an exterior design of a product meant to catch the buyer’s eye. Therefore, we set ourselves the goal to design a lettuce packaging that would not only reinforce changes in buying behaviour, but also shape new, more sustainable habits of food consumption.