Surveys revealed that freshness is a crucial factor for shoppers in choosing vegetables. However, consumers often aren’t aware of how imported vegetables maintain freshness for an extended period. In contrast, Kietaviškių can guarantee that their vegetables reach the shelves on the same day they are picked, ensuring natural freshness without any additives.

This led to the promise of ‘Naturally Fresh Vegetables’, accompanied by special labeling on the packaging as ‘No additives for freshness’.

Despite advanced technology, the quality of Kietaviškių vegetables relies on the dedicated care of their loyal employees. To capture this essence, we used a handwritten logo and fonts, artist-drawn illustrations, and puppet animation to create a brand image reflecting meticulous handiwork and genuine passion for one’s job.

An animated video for an image campaign surpassed typical advertisements, touring international animation festivals and earning award nominations.

The deliberately chosen fairytale style made the video enjoyable across social media, cinemas, and even as a bedtime story for children, fostering an early fondness for vegetables.