
Challenge
Gintarinė is one of the largest pharmacy chains in Lithuania and the only one using a unique Scandinavian drug compatibility system. This system helps to identify which medicines are compatible when taken together and which combinations can be dangerous to health.
A previous advertising campaign featuring famous people did not achieve its objectives: people did not understand the concept of ‘drug compatibility’.
We set out to broaden the pharmacy’s target audience and make the system of combining medicines relevant and understandable to everyone.