ESG
Challenge
One of the largest retailers in the market, IKI, developed an app for its employees to provide benefits such as birthday presents and partner discounts. The challenge was to ensure hundreds of employees nationwide were informed about the app’s launch, especially those who were not digitally savvy.
Solution
Relying solely on digital channels would not effectively reach all employees. Distributing printed leaflets was deemed unsustainable as they often end up discarded without being read. A simple yet innovative solution was devised: edible leaflets. Cookies were produced with printed information about the app and a QR code linking to the app store for download. Each employee received a cookie. The demand for these cookies was so high that employees requested more, and even those who were absent learned about the app from their excited colleagues.