Challenge
Daumantų is one of the largest producers of condiments in Lithuania. The competition in the mayonnaise and sauces market is fierce, making it difficult to maintain an edge when developing new products.
We set ourselves the challenge of discovering a common human value that would help build a stronger brand connection with people and become a competitive advantage.
Positive outcome
We took a different path to our competitors. We decided to go beyond price and product features to what really matters to people today.
Due to the fast pace of life in the modern world, sitting down at a common table is becoming an increasingly exclusive occasion. Meanwhile, research shows that food tastes better when we eat together – with family or friends.
That’s why Daumantų invited everyone to gather around one table again – every day and on holidays – and enjoy a meal together.
