Challenge
Daumantų is one of the largest producers of condiments in Lithuania. The competition in the mayonnaise and sauces market is fierce, making it difficult to maintain an edge when developing new products.
We set ourselves the challenge of discovering a common human value that would help build a stronger brand connection with people and become a competitive advantage.
Positive Impact
Choosing a distinct route from our competitors, we decided to go beyond price and product features to focus on what truly matters to people today.
In today’s fast-paced world, sitting down together at a shared table is becoming a rare occasion. However, research suggests that food tastes better when enjoyed in good company, be it with family or friends.
This is why Daumantų invited everyone to come together around one table, not just on holidays but every day, and savor a meal as a community.
